The Evolution of Children’s Christmas Presents

The Evolution of Children’s Christmas Presents

The tradition of giving gifts over the Christmas period has been around for thousands of years and over this time the concept of what makes a great gift has evolved for all of us but especially for children.


Even though some of the nuances and traditions differ around the world, ultimately the core of the gift giving celebrations remains the same. Whilst some of the earliest traditional presents included items like foods, figurines and herbs and spices, today the idea of the Christmas gift has grown in to so much more and for millions of children throughout the world the obsession with presents seems to grow stronger every year.


The top ten list of the most popular Christmas presents of all time includes classics like ‘Lego’, the original ‘Barbie Doll’ and Toy Story character ‘Buzz Lightyear’. These remain some of the most successful toys of all time alongside outdoor toys like sports games and bikes. However today more and more children are interested in the latest developments in tech and gadgets than classic toys and the great outdoors.


The shift in children’s desires for the latest gadget or up to date mobile phone or tablet is in line with the rest of the world today. Last year research by Ofcom found the below statistics:



Own a phone

Own a tablet

Play games console

3 - 4 years old

1 per cent

21 per cent

40 per cent

5 – 7 years old

5 per cent

35 per cent

66 per cent

8 – 11 years old

39 per cent

52 per cent

81 per cent


These stats show how far ‘toys’ have come and how children younger and younger are more interested in these modern machines than in the old traditional toys. For some parents this changing trend doesn’t come without concerns, usually around the safety of their children and the content they are able to access on phones, tablets and consoles.


With our Watchu, children can enjoy the freedom of being able to make phone calls and have one of the latest pieces of wearable tech but remain safe at all times. Phone calls can only be made to pre-set numbers and the SOS button can be used at any time if they are in danger.


The Watchu allows children to lead active lives and can give them the feeling of independence they often crave at a young age, whilst their parents are able to know their exact location at all times via GPS tracking and even receive alerts if they leave a pre-set geo-zone.


With the comforts of knowing the location of your child and being able to have instant two-way contact, the Watchu provides a piece of safe and wearable technology that could encourage your child to play get back to playing outdoors and enjoying some good ‘old fashioned’ toys.


For more information on our range of Watchu’s take a look at our product page.

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